Big Booze Bag Achieved a 3.9x ROAS and Average Cost Per Click (CPC) $1.73 With Google Ads.
A targeted Google Ads strategy helped Big Booze Bag generate 180,583 impressions and 3.9x ROAS, combining Search and Performance Max to drive qualified traffic and profitable eCommerce sales.
The Challenge
When Big Booze Bag partnered with Monsta Media Group, the objective was to increase online sales while building greater brand awareness in a competitive eCommerce market.
Like many growing online retailers, the business wanted to:
Increase qualified traffic to its website.
Improve return on advertising investment.
Capture customers actively searching for its products.
Build a scalable Google Ads strategy that could support long-term growth.
The challenge was not simply generating more clicks, but attracting customers with genuine purchase intent and converting that traffic into profitable sales.
The Strategy
Monsta Media Group implemented a comprehensive Google Ads strategy centred around Google Search and Performance Max (PMax) campaigns, designed to capture customers at every stage of the buying journey.
Our strategy included:
Highly targeted Google Search campaigns focused on high-intent keywords.
Performance Max campaigns to maximise exposure across Google's advertising network.
Continuous optimisation of keywords, bidding strategies and campaign structure.
Refinement of product titles and product feeds to improve visibility within Google Shopping.
Alignment of advertising activity with seasonal promotions and key retail periods.
Ongoing analysis of search terms and campaign performance to ensure advertising spend was consistently allocated to the highest-performing opportunities.
The objective was simple: drive qualified traffic, increase online sales and maximise return on advertising investment.
The Results
Since launching the campaigns in May, Big Booze Bag has achieved outstanding growth in both brand visibility and online performance.
Key Results
180,583 impressions generated
Average Cost Per Click (CPC): A$1.73
Advertising investment: A$2,406.71
3.9x Return on Ad Spend (ROAS)
These results demonstrate that for every $1 invested into Google Ads, Big Booze Bag generated approximately $3.90 in revenue, delivering a strong return despite operating within a highly competitive online retail environment.
What Drove These Results?
Success was driven by a disciplined, data-led optimisation strategy that continually improved campaign performance over time.
Key initiatives included:
Optimising the highest-performing product titles to improve Google Search and Shopping visibility.
Refining keyword targeting to reach customers actively searching for relevant products.
Leveraging Google's Performance Max automation to maximise conversions across Search, Shopping, Display, YouTube and Discover.
Aligning campaigns with promotional periods and seasonal buying trends to capture increased consumer demand.
Regularly reviewing search term reports and campaign performance to ensure advertising investment remained focused on the best-performing opportunities.
Client Outcome
By combining strategic Google Search campaigns with Performance Max and ongoing optimisation, Monsta Media Group transformed Google Ads into a scalable revenue-generating channel for Big Booze Bag.
The result has been a consistent increase in brand visibility, qualified website traffic and profitable online sales, while establishing a strong platform for continued eCommerce growth and future campaign scaling.
