Sydney Builder Generated 420+ Leads at Under $16 Per Lead

A targeted Meta advertising and email marketing strategy helped a Sydney builder generate 420+ qualified enquiries at an average cost of under $16 per lead, creating a consistent pipeline of new project opportunities.

The Challenge

As a busy builder, Steve's focus was where it should be — managing projects, overseeing trades, and delivering quality outcomes for his clients.

Like many builders, marketing often became an afterthought. While referrals continued to generate work, Steve wanted a more predictable and scalable approach to generating enquiries without having to manage marketing campaigns himself.

His objectives included:

• Generating a consistent flow of new project enquiries

• Increasing visibility within his target service areas

• Creating a system that nurtured prospects over time

• Working with a marketing partner he could trust to handle everything

The Strategy

Monsta Media Group implemented a complete lead generation and nurturing strategy designed specifically for the building and construction sector.

The campaign included:

• Targeted Meta advertising campaigns

• Conversion-focused landing pages

• Automated email nurture sequences

• Audience retargeting campaigns

• Ongoing optimisation and reporting

The goal was to ensure Steve's business remained visible throughout the customer journey, from initial enquiry through to project consultation.

The Results

Within the first six months, the campaign delivered strong and measurable results.

Key Results

✅ 420+ qualified building enquiries generated

✅ Average cost per lead below $16

✅ 12 automated email campaigns deployed

✅ Hundreds of prospects nurtured through automated follow-up sequences

✅ Consistent pipeline of new opportunities entering the business each month

The combination of targeted advertising and strategic email nurturing ensured leads remained engaged, helping increase consultation opportunities and project enquiries.

Client Feedback

"The team at Monsta Media Group are outstanding and supportive throughout the entire process.

As a business owner, I just wanted someone to handle the entire marketing process for me, and most importantly a marketing agency that I could trust.

I highly recommend Monsta Media as the go-to digital marketing agency that you can trust to deliver!"

⭐⭐⭐⭐⭐ Google Review – Steve