Diamond Ape Vodka Achieved a £52.69 Cost Per Result With Meta & Google Ads
By combining Meta Ads with Google Search and Performance Max, Diamond Ape Vodka reduced CPM by 32% to Just £3.04 With Meta Ads and cost per result to £52.69 while scaling advertising spend to over £960 per week.
The Challenge
Diamond Ape Vodka partnered with Monsta Media Group to increase online sales and build brand awareness within the highly competitive premium spirits market.
While the brand had a unique product offering, it faced several common eCommerce challenges:
Limited online sales performance.
Inaccurate conversion tracking preventing effective optimisation.
The need to build brand awareness while also generating immediate online purchases.
Maximising return on advertising investment across multiple digital channels.
The objective was to develop a scalable advertising strategy that could generate consistent online sales while establishing Diamond Ape Vodka as a recognised premium spirits brand.
The Strategy
Following an initial audit, Monsta Media Group identified a Meta Pixel tracking issue that was preventing purchases from being accurately recorded. Resolving this issue enabled campaigns to optimise against real purchase data, providing a solid foundation for future growth.
We then implemented a full-funnel digital advertising strategy combining Meta Ads with Google Search and Performance Max campaigns.
Our strategy included:
Resolving Meta Pixel tracking issues to enable accurate conversion optimisation.
Allocating approximately 80% of the advertising budget to Meta to build brand awareness and generate demand.
Investing the remaining 20% into Google Search and Performance Max campaigns to capture customers actively searching for premium vodka products.
Continuously refining audiences, creative assets, bidding strategies and campaign structure.
Scaling advertising investment while maintaining profitability and improving campaign efficiency.
The objective was to create a seamless customer journey that generated awareness through Meta before converting high-intent customers through Google.
The Results
The improvements delivered immediate and measurable success.
Within the first two weeks of launching the optimised campaigns, Diamond Ape Vodka recorded its first eight online purchases. As campaigns continued to improve, sales momentum accelerated significantly.
Key Results
First 8 online purchases generated within two weeks
Purchase volume doubled from 8 to 16 sales week-on-week
Advertising budget successfully scaled to over £960 per week
Cost Per Result reduced to just £52.69
CPMs reduced by 32% to only £3.04
Successfully implemented a high-performing Meta and Google full-funnel advertising strategy.
What Drove These Results?
Success was driven through continuous optimisation and strategic integration across multiple advertising platforms.
Key initiatives included:
Resolving Meta Pixel tracking issues to unlock accurate conversion tracking.
Building a full-funnel customer journey using Meta for awareness and Google Search and Performance Max to capture high-intent buyers.
Continually refining campaign budgets to maximise return across both platforms.
Optimising audiences, creative assets and bidding strategies to improve efficiency.
Scaling advertising investment while reducing acquisition costs and maintaining strong campaign performance.
Client Outcome
By combining Meta advertising with Google Search and Performance Max, Monsta Media Group transformed Diamond Ape Vodka's digital marketing into a scalable customer acquisition engine.
The result was a significant increase in online sales, improved advertising efficiency and a sustainable full-funnel marketing strategy that continues to support long-term growth. Through ongoing optimisation and strategic campaign management, Diamond Ape Vodka is now well positioned to continue expanding its online presence while generating profitable eCommerce sales across multiple digital channels.
