How a Luxury Jewellery Brand Achieved 16.68x ROAS With Meta Ads
A strategic Meta advertising campaign helped Lee Brennan Design generate over $41,345 in online sales and 100 orders at a 3.64x overall ROAS, using targeted retargeting, creative testing and ongoing campaign optimisation.
The Challenge
Lee Brennan Design is a premium Australian jewellery brand renowned for its handcrafted artisan pieces. While the brand had developed a loyal customer base, it wanted to increase online sales and build greater brand awareness within an increasingly competitive luxury jewellery market.
Like many premium retail businesses, the challenges included:
A long customer research and purchasing journey.
High competition from established jewellery brands.
Attracting qualified buyers rather than simply increasing website traffic.
Maximising return on advertising investment while maintaining profitability.
The objective was to build a scalable Meta advertising strategy that consistently generated profitable online sales while strengthening long-term brand awareness.
The Strategy
Monsta Media Group developed a performance-focused Meta advertising strategy designed to attract high-intent customers and maximise every advertising dollar.
Our strategy included:
Scaling the highest-performing creative assets while reducing investment in lower-performing campaigns.
Building a sophisticated retargeting strategy that captured customers during the typical 24–72 hour consideration period associated with luxury jewellery purchases.
Refining audience targeting to focus on Australia's highest-performing metropolitan and coastal markets.
Introducing free ring sizers as a low-friction lead generation tool that encouraged prospective customers to engage with the brand before purchasing.
Continually testing new creative concepts, audiences and campaign structures to improve efficiency and reduce acquisition costs.
The objective was simple: generate consistent online sales while building a profitable and sustainable advertising system that could continue to scale over time.
The Results
Over a six-month period, Lee Brennan Design experienced strong and consistent growth across its online store.
Key Results
Over $41,345 in total online sales
100 online orders generated
3.64x Overall Return on Ad Spend (ROAS)
4.03x ROAS across core purchase campaigns
16.68x ROAS achieved by the highest-performing creative
Cost Per Acquisition (CPA): A$113.17
These results demonstrate the effectiveness of a data-driven Meta advertising strategy, delivering profitable sales while continuing to build long-term brand awareness within a competitive luxury retail market.
What Drove These Results?
Success was achieved through continuous optimisation and strategic campaign management.
Key initiatives included:
Concentrating advertising investment on the highest-performing creative assets.
Leveraging retargeting campaigns to reconnect with customers during their purchasing decision process.
Refining audience targeting to improve traffic quality and conversion rates.
Using free ring sizers as an effective lead generation and customer nurturing tool.
Continuously monitoring campaign performance to reduce acquisition costs while increasing return on advertising investment.
Client Outcome
By combining creative testing, strategic audience targeting and ongoing campaign optimisation, Monsta Media Group transformed Meta advertising into a highly profitable acquisition channel for Lee Brennan Design.
The result has been a sustainable advertising strategy that has generated more than $41,000 in online sales, delivered a 3.64x overall ROAS, and established a strong platform for continued growth. With ongoing optimisation and creative innovation, the business is well positioned to further increase revenue, expand its customer base and continue scaling profitably.
