Pizza Wholesale Food Supplier Achieved an $18.40 Per Conversion With Google Ads
This Pizza Wholesale Supplier partnered with Monsta Media Group to increase online sales and improve advertising efficiency. Through a targeted Google Ads strategy, the campaign achieved an $18.40 average cost per conversion and a 7.1%+ click-through rate over 12 months.
The Challenge
As a supplier to the pizza and hospitality industry, Chris was looking to increase online product sales while ensuring his advertising budget was being invested effectively.
With a wide range of products available and increasing competition online, the challenge wasn't simply generating traffic — it was attracting buyers who were actively searching for pizza supplies and converting those visitors into customers.
Chris wanted a team that understood Google Ads, eCommerce, and how to optimise campaigns for profitable growth.
Objectives:
Increasing online product sales
Reducing wasted ad spend
Improving return on investment
Driving qualified traffic from Google Search
Scaling revenue through a predictable advertising strategy
The Strategy
Monsta Media Group developed a Google Ads strategy focused on capturing high-intent buyers actively searching for pizza supplies and related hospitality products.
The campaign included:
Google Search Campaigns
Product-specific keyword targeting
Ongoing bid and budget optimisation
Conversion tracking and reporting
Continuous testing of ad copy and campaign structure
Search term refinement to improve lead quality and reduce wasted spend
The focus was on driving purchase-ready traffic while continually improving campaign performance and efficiency.
The Results
Over a 12-month period, the campaign delivered significant growth in both traffic and online sales.
Key Results
✅ Average cost per conversion of $18.40
✅ Click-through rate exceeding 7.1%
✅ Significant increase in monthly online revenue
Through ongoing optimisation and strategic management, the campaign consistently delivered high-intent buyers and scalable growth opportunities for the business.
Client Feedback
"Great company with a very hard working team. Google Ads doesn't work for every business but winning is a lot easier with a professional team behind it."
⭐⭐⭐⭐⭐ Google Review – Chris Craven
